Digital Unlocked India : Learns Online Marketing from Google

Digitally Unlocked India - Efficient Marketplace for Every Indian

Digitization is a common phenomena world wide, it has both a positive as well as a bit of negative impact on local & global markets but the good thing is that it offer lot of convenience which we cannot dream of without integrating modern Digital Platforms. Getting India Digitally Unlocked is an initiative to help to boom Indian Economy without actually stumbling against the hurdles that most modern Developed Nations have encountered in the past. The exact term or keyphrase is actually developed & being used by Google officially now as they've a solid business plan based on real data that has been directly collected by Google from Indian Markets over last few years. While for Google they are developing their market, imparting skills to help them convert into qualified customers eager to convert, for Indian Government its another opportunity to implement its Innovative Digital India program more efficiently at grass root level by integrating every Small & Medium business into it.

In modern age anything & everything is part of a business, most things actually take place because they have a apparent #value element in forefront & an invisible #profit element surrounding it. Even digitization is providing these two core element to create an illusion of 21st Century, which can help a country #India, if they are implemented with caution or they can help its business gather more #Money & #Business with a bit of compromise on what was important & what is important.

Today Indian Government is very curious to digitize India with #DigitalIndia #AADHAR its multiple Digital India Programmes, help every Indian to use Digital Platform in any form either for communication, social activities, banking or even interacting with the government departments & the politicians. Present government has actually helped Indian Politicians to learn what they were not supposed to learn in their lifetime.

Success of Digital India initiative will help India to overcome a number of hurdles efficiently without using any effort or wasting any resources. Just like Indian banknote Demonetization,  which may have created huge problems for some but have also helped to directly attack the blackhat parallel system without the active support of the system which could be blamed to have corrupt elements in it.

Indians have already realized and experienced the benefits of unlocking digitally. Last General Elections have had actually taught many politicians & after Demonetisation, problems faced by small & medium businesses (SME) and Entrepreneurs in transacting without currency digitally, when they have had the customers & products/services but didn't knew how to process the transaction.

Getting India Digitized is not only a mission for India but also an opportunity for a number of Digital Marketing Agencies & companies that form the backbone of internet marketing & searches like Google.

Grow Your Local Business with Digital Skills to Any Level

Google India is working on a Digital Unlocked (#DigitalUnlocked) program in India with the help of FICCI (Federation of Indian Chambers of Commerce & Industry) called Digital Unlocked with Google to impart necessary training to Small & Medium businesses in India, to improve their digital skills & acquire new online marketing skills to reach their target market, expand their market & get more sales.

One can register for their One Day Offline Training Session at any of the places where it is currently available (Bhopal, Indore, Jalandhar & Delhi) to attend one day training offered by FICCI and get free of cost downloadable Certification from Google India & Indian School of Business, Hyderabad.

In case you are not able to attend the offline training physically, you can also learn some digital skills on your mobile in Hindi or English after downloading "Google Primer App" in your Smartphone.

You can learn more & find more information & answers to frequently asked questions at the site that is dedicated for this program (i.e. Digital Unlocked with Google).

Globally Endorsed & Adopted : 9 Principles Of Innovation

9 Innovative Principles Globally Endorsed & Adopted

Innovation is not an end in itself. It is about finding better ways to create impact for people and the planet, to strengthen resilience and more inclusive societies. It is about using the most up to date and best-fit models to get the best development result possible.

UNDP’s innovation framework calls for #innovative approaches to development which employ a range of new #methodologies, technologies and media to support national governments tackle complex challenges, improve service delivery and engage citizens.

1. Design with the User

• Develop context appropriate solutions informed by user needs.
• Include all user groups in planning, development, implementation & assessment.
• Develop projects in an incremental and iterative manner.
• Design solutions that learn from and enhance existing workflows and plan for organizational adaptation.
• Ensure solutions are sensitive to and useful for, the most marginalized population: women, children, those with disabilities and those affected by conflict and disaster.
  

2. Understand the Existing Ecosystem

• Participate in networks and communities of like-minded practitioners.
• Align to existing technological, legal and regulatory policies.

3. Design for Scale

• Design for scale from the start and assess & mitigate dependencies that might limit ability to scale.
• Employ a “systems” approach to design, considering implications of design beyond an immediate project.
• Be replicated and customizable in other countries and contexts.
• Demonstrate impact before scaling a solution.
• Analyze all technology choices through the lens of national and regional scale.
• Factor in partnerships from the beginning and start early negotiations.

4. Build for Sustainability

• Plan for sustainability from the start, including planning for long-term financial health i.e., assessing total cost of ownership.
• Utilize and invest in local communities and developers by default and help catalyze their growth.
• Engage with local governments to ensure integration into national strategy and identify high-level government advocates.

5. Be Data Driven

• Design projects so that impact can be measured at discrete milestones with a focus on outcomes rather than outputs.
• Evaluate innovative solutions and areas where there are gaps in data and evidence.
• Use real-time information to monitor and inform management decisions at all levels.
• When possible, leverage data as a by-product of user actions and transactions for assessments.

6. Use Open Source

• Adopt and expand existing open standards.
• Open data and functionalities and expose them in documented APIs (Application Programming Interfaces) where use by a larger community is possible.
• Invest in software as a public good.
• Develop software to be open source by default with the code made available in public repositories and supported through developer communities.

7. Reuse and Improve

• Use, modify and extend existing tools, platforms and frameworks when possible.
• Develop in modular ways favouring approaches that are inter-operable over those that are monolithic by design.

8. Do no harm

• Assess and mitigate risks to the security of users and their data.
• Consider the context and needs for privacy of personally identifiable information when designing solutions and mitigate accordingly.
• Ensure equity and fairness in co-creation and protect the best interests of the end end-users.

9. Be Collaborative

• Engage diverse expertise across disciplines and industries at all stages.
• Work across sectors silos to create coordinated and more holistic approaches.
• Document work, results, processes and best practices and share them widely.
• Publish materials under a Creative Commons License by default, with strong rationale if another licensing approach is taken.

These 9 innovation principles have been endorsed or adopted by the following global partners:

• UNDP
• UNICEF
• USAID
• Gates Foundation
• UN Global Pulse
• WFP
• WHO
• HRP
• OCHA
• SIDA
• IKEA Foundation,
• UN Foundation and
• UNHCR

You can learn more at http://undp.org/innovation, Digital India can apply these innovative ideas for a successful Digitally Unlocked India, after all innovations have no meaning if they are not practically useful.

Differences between Do follow and No follow Links for Onsite Optimization

How to Optimize Links On Your Websites for Search Engine Ranking 

Browsing on internet is about following links from one site to another, either from a search engine or a website or blog or even an email that has landed in our mail box.

If a website has no incoming or outgoing link, we can say its a stagnant, isolated site that is impossible to access or reach, its like a galaxy far away from our milky which do exists but isn't yet discovered by anyone.

In order to rank well online, get more traffic and business a website must be able to attract people through various incoming links followed by interested people. Most commercial websites and blogs keep working on website optimization, keeping there onsite and offsite optimization efforts up to date and continuously adding and removing links that become relevant or loose relevancy over time.

The incoming and outgoing links can be classified into two types depending on whether they allow search engines to share a part of there authority/rank with the linked site or not. Sharing such authority will add value to the destination site and remove a bit of it from the source site. So, nobody actually wants to share and dilute there rank and authority with other sites. (Although there is a reason to do show, which can help in some cases.)

10 Differences in Links for Onsite Optimization

1. Do follow-links help a search engine spider or bot to traverse the web from one site to another while no follow links do help these bots or spiders to move any further i.e. a no-follow link acts as a dead end for search engine spiders and bots and thus they are not able to add any new link to their database.

2. A do-follow makes it easier for the spiders to move to next site and get that site indexed in their database, helping a site to improve its search engine visibility.

3. Most common inbound-links that we frequently come across are usually no follow links, i.e. they do not link directly to other websites.

4. Getting a no follow-link is easier and convenient as most websites and forums use a outbound no follow strategy, for the links that they readily approve.

5. A do-follow isn't always easy to get. Most sites do not approve an outbound do-follow to any other site without a reason.

6. Although inbound do-follow do help a website to improve its ranking and authority, a no follow is not a total waste, even a no follow link can bring a lot of visitors or buyers which make sense.

7. When a site links to another website with a do follow, it actually shares its authority with that site which is also known as link juice flow.

8.In order to maintain the authority and ranking of a webpage it should limit its outbound do follow links to only a few relevant sites.

9. Most SEO agencies and internet marketing companies maintain a list of follow and no-follow websites and use them as per there linking strategy.

10. Most High traffic websites use a outbound nofollow strategy while some social media sites use a dofollow strategy. Most part of an off-page SEO involves getting back links to improve search engine ranking. Both do follow or no follow links, helps to improve website traffic, one leads only visitors while the other helps in a number of ways, most webmasters and online business try to get a do-follow-link but even a no follow isn't useless.

Web based Unicode Hindi Conversion Tools

Infoweb Services's Online Unicode Hindi Conversion Tools

Unicode is the language of web and fits everywhere, our own Hindi which is based on Devnagri Script is also available in Unicode. Now we can use this script in our emails, websites, chat forums or anywhere.

There are a number of tools to get a text in Unicode in Devnagri based scripts like Hindi but for people from older generation, (those who worked in or still work for Government Departments of Union and State Government, teachers and professors, Indian defence, some NGO's) who were comfortable with Ramington Typewriters were helpless with the development of this new technology.

During the phase when Hindi typing shifted from typewriters to computers, there skills were rescued by Kruti Dev fonts (a Hindi font which uses a Keyboard which is similar to Ramington Typewriter) which can easily used with most word processors without installing any software by simply choosing a font but now with the popularity of internet and web based applications like emails, blogs etc. which only used Unicode, they had no choice.

Google is also busy in developing its market in India by providing popular tools and services to people in India in their own local, regional languages and none of there tools are helpful for people who are proficient in using Kruti Dev based keyboards.

Anyway now they don't need to worry (only if they find that such a tool exists somewhere online), here is a online tool which can not only convert from Kruti Dev Hindi to Unicode Hindi but it can also convert Unicode Hindi text to Kruti Dev.

Those who do not know typing can use transliteration service i.e. they can type a word in english and get phonetically similar word in Unicode Hindi.

Here are the tools which are available in a separate tab on our webpage for Unicode Hindi conversion and modification. This post provides some help to use these web based tools.

1- Kruti Dev to Unicode Conversion

In this tab (which is also the default) one can type online in Kruti Dev font or upload an existing text file (with .doc or .docx extension, which is used by the most popular Microsoft Word from his/her local computer) and then click on the botton below.

Those who are typing online can also see keyboard layout for using Kruti Dev font by clicking on that.

2- Converting Devnagri Unicode to Kruti Dev Font

Using this tab one can convert any text available in Unicode Hindi (or any other Devnagri based script) to Kruti Dev, which can then be edited or modified for further use.

Please note that the text that is converted from Unicode to Kruti Dev must be downloaded (copied and pasted) in a word processor file using Kruti Dev font, as this text isn't visible in Kruti Dev font on our website (we need to modify our coding for this to work online). 

3- Type in English to Get Hindi Unicode

Those who do not know typing in Devnagri script (Hindi for example) using any keyboard except typing in english using standard keyboard can now easily convert english text in Unicode phonetically i.e., they can transliterate english to hindi.

Our youth who are reluctant to learn typing can use this to get text in Unicode text in Devnagri Script in any language supported by this script.

4- Edit Text in Unicode Hindi or any Devnagri Language

Hindi Unicode editor is actually Devnagri Unicode editor as it can be used to edit any existing text in unicode to get the desired text. 

Languages/dialects based on Devnagri Script

According to wiki Devnagri script is used by the following languages :-

1.  Hindi
2.  Marathi
3.  Nepali
4.  Bhojpuri
5.  Garhwali
6.  Kumaoni
7.  Konkani
8.  Magahi
9.  Maithili
10.  Marwari
11.  Bhili
12.  Newari
13.  Santhali
14.  Tharu

This is all we have online to support Devnagri Script and other regional languages especially our national language Hindi. Try CDAC- Intelligent Script Manager ISM - unicode Hindi tool, if you haven't tried it already and do suggest it to anyone who actually looking for it as its totally free to use.

Web Hosting for Affiliate Marketers

Affiliate marketers are more interested in using services that provides an opportunity to make money in future and therefore use services that can be promoted along with other products, keeping interest of affiliate marketers in mind many web hosting companies have designed packages that track there users and customers referred by them.

Web Hosting Services for Affiliate Marketers

The internet has taken global networking to unprecedented heights. Most business firms have their own websites where clients and customers can keep up-to-date with the latest services and products. Smaller companies are under pressure to begin and maintain their own web pages for the purposes of publicity. Even academic institutions need their own pages on the net. With an expansion of this proportion, Web Hosting is becoming increasingly on-demand. Big organizations usually require the services of Web Hosts to keep their pages up-to-date of all the necessary paraphernalia. It is hardly a wonder therefore that Web Hosting has turned into an industry that is increasingly profitable.

If the current trend continues, web hosting will be a massive business agenda by the year 2009. at this moment in time, many web host companies do not know what they are doing or selling. There is likely to be a rise in the number of firms who offer highly skilled and technical staff. This will to improve web sites around the world, and should see a rise in customer care.

It's better for companies to start choosing their Web Host from now. That way, when the real competition begins and more and more skilled ones surface, these companies will be ready. This is also the ideal time for the resellers themselves to make the most of the situation to fill their pockets.

Advertisement is becoming more and more necessary. Much of a company's success depends on its skill to publicize its agenda. Web Hosting programs will also act as support programs and help these companies in making the best use of online publicity and marketing.

Web hosting is needed by anyone who runs a website. Many people wonder how to go about finding a host. A lot of people do not goal to a lot of effort, they merely ask friends and family for advice and information.

For companies, the case is slightly more complicated. Most of these Web Hosts provide addendum packages and affiliate programs. So how exactly does a company know which programs serve its need the most? Here are a couple of ways to find that out and accordingly select the appropriate Web Host.

Selecting The Best Web Hosting

Self promotion: Most companies need extra publicity, so you should consider this. Not every host is equal and some may provide better promotional aspects than others. When trying to attract people, small issues such as design and layout can play a key role.

Seek Profits: You are online to make money and if you don't get it, think about thought moving on. Also consider the changes you can make to improve matters.

Promoting Your Host: This doesn't just benefit your host but also your own company. If you are satisfied with their service and dragging in consistent profits, maybe you should try promoting their website. Often, this means getting extra cash. You can do this by providing a link to their website somewhere in your web page. If your Web Host becomes popular, chances of your page getting noticed increase.

Supporting the customer: When you select a host, you need to ensure it offers great assistance. Support programs can really benefit your site and help you make profit.

Residual Program Schemes: These often help you earn that extra bit of cash. You are usually paid a small fraction of what your client pay each month. Plus you can also host their page, and for each new customer who enters through your link and signs up, you receive a percentage.

There is no doubt that web hosting is on the rise. With so many companies and services to choose from, it is a vital to make the correct choice.

This is not as hard as it used to be and this is because there are now firms who have a solid reputation. If you want to grow it steadily and make money, working with a reliable host is a must.

Stability is vital: There is no such thing as a 100% record although 99.9% is very close. Remember this before making a choice but you should aim to have your site online all the time. If your site is down, you make no

Keep tabs on bandwidth limits and storage room: These are vital with bandwidth being really important as it allows customers to use your site and can impact on how many uploads / downloads or images are allowed on your site. Storage space is also important and be sure to choose a server that provides large storage space.

Technical additions: These are vital for any firm and your web host should supply PHP5, MySQL and POP email facilities. These are supplied by the majority of firms in addition to other services, as well as cPanel.

Hosting Multiple Sites: This is something you might want to check. You may be interested in hosting multiple affiliate programs. In that case you should see the maximum number of sites you can host on your Server with a given package. Hosting your websites on the same server usually saves both time and money. Linking up your sites becomes easier and faster.

Let us look back on the issues you must consider before deciding which host to work with. Factors such as promotions, customer support, profits, storage room, online availability, technical support, band width, residual program schemes and hosting a number of web sites are all things you should be aware of.

All of these issues will I lose you to offer a wider range of services. They can also in crease your commission. Good money can be earned through referrals, such as $30-$60 through one link. This source of income can be extremely profitable, especially for people operating in NGOs or community welfare functions.

The world is becoming more technically aware and wants to move online.

As of yet, no one has established themselves as a market leader. This means there is scope for you to benefit as firms are still fighting to earn money and popularity. Web hosts need publicity and promotion and you can provide this by offering links via your site. The host gets benefit and you get paid so everyone benefit. Some hosts will offer payments for having people visit their site via a link, without actually buying anything.

However, do not forget to do your home work. Having knowledge and experience can really help and offering a residual program can bring money in long term. If the client continues to use your host, you will continue to receive cash.

So, choose your web hosting service provider wisely.

Article by William MacMahon, analyst for WebHostingMadness.com website.

Linux Hosting Services

Linux is a open source operating system, which supports a number of open source softwares and features that are developed by a large community of its supporters across the globe. Today there are a number of packages that are specifically designed for server's using Linux platform.

The article below gives more views on linux hosting packages that are available today from several vendors, including Infoweb Services.

You got to admit that seeking a hosting server for your website is one of the trickiest things out there. To make this a bit worse, comes a list of long possibilities wherein each one is equally impressive. However this is not an end in itself; one needs to have the right approach to keep the ends met for a long time. What more do we need to know than understanding how cautious we need to be as we proceed further. Having understood the seriousness of selecting options, we can possibly look at an affordable idea like Linux hosting. Getting to know it further, Linux host is an open source program, which presents itself as the perfect platform wherein a slew of web applications are suitably supported.

Maybe This type of host is popular for its security, functionality and reliability, however people seem to get fascinated looking at as a cost effective solution that they could grab up for their website. This breed of hosting has impressed a mighty lot of people for many reasons. To know on what grounds people have gotten impressed, I advise you to keep reading.

You give yourself an incredible luxury of enjoying a number of unbeatable features that are characteristic of a sophisticated hosting package when you buy a Linux hosting package, like several e-commerce tools, lots of email options, MySQL database and a multiple domain facility. Who said you need to pay a lot to bring these features into your website? It doesn't work that way. If you are that sort of a guy who wants to see every dollar multiply itself in the most economical way possible, then this is the thing.

Yes you heard that right; it's an open source software. You can download it for free just like the other software you make use of in your windows platform. Improving on the version that you downloaded is very much possible without any licensing fee. However, you may have to bear the expense it takes for distribution.

It has won the backing of a slew of website owners who are moved by its operation as a secure platform. Some even rate it higher than Windows in this regard. However, the best thing about Linux being a secure platform is its feature to let the programmers reinforce its security module by strengthening the modules of security.

Its user friendliness has taken it further than other options of its like. Of course it is one of those healthy attributes, which people refer to as its invaluable aspect. Moreover, it has got an easy interface that assists a lot of website owners to develop better applications, learn new things and hone their skills, which may even interest those beginners with no prior experience to do their best.

I hope you have gained enough insights into basics of this type of host and why it is superior to other web hosting options that you thought of to be brilliant choices capable of bringing in better results.

The above article was written by Elnora Rawley and you can visit www.linuxhosting.net/ to get more details and see a list of Web Hosting Service Providers.

Why Cloud Hosting Can Replace Traditional Server Hosting

Concept of Cloud Computing

The latest trend in web hosting and computing is cloud computing. It is a concept similar to encapsulation concept used in OOPS, an end user of the service is not aware of its physical location, quantity of resources like space, bandwidth and how it is configured and delivered to end users.

In simple words a user using a system based on cloud computing do not have to worry about the hardware, availability of resources and architecture, as a number of cloud components i.e., servers, resources and location are used optimally to serve end user.

Scalability i.e., dynamic availability of resources to meed demand at peak time is one of the key characteristic of cloud computing concept.

Most of us have seen the Windows 7 commercials that proclaim, "to the cloud!", and perhaps have a vague idea that it has something to do with servers or networking, but this is a good chance that this is the fullest extent of our knowledge about this technology. As a business owner, you should most definitely check out cloud hosting as many see this as the way of the future for networking. But before you make the switch, you probably want to have a better idea of what exactly a cloud host is and why people feel it will replace traditional web hosting as the way of the future.

The basic idea behind the cloud is to pool together resources to allow them to be shared in a virtual environment. You can, for example, pool together all the resources of all your home computer through cloud hosts and allocated those resources to whatever applications or processes that need it most. In short, you can get more functionality out of your computer regardless of the resources that the single machine has.

What does this mean, exactly, for a business? Even if a business has access to a large number of computers, it is unlikely that there will be enough resources available, even combined, for the daily networking processes needed for your business to run. It is here that for example Managed VMW are hosting comes in to provide the solution. You have access to a large amount of resources that you access via a virtual environment when you choose a cloud host for your business networking needs. Causing many to transition to the cloud, the positive benefits of this type of hosting when compared with traditional options is making this solution very attractive.

With a physical, traditional server, to get the amount of resources, functionality, and speed that is offered by cloud hosts, it is going to cost you. Tending to make them cheaper than traditional, physical servers, clouds are virtual networks with means that there is not nearly the level of hardware required and maintenance and upgrades can be performed on a remote basis. Allowing your network to grow with your business, the benefits of working in a virtual environment begin to show themselves as adding resources and advanced functionality is a simple undertaking.

Upon the clouds original debut, there were many who complained about the cloud lack of functionality and security when compared with traditional physical options. While, these may have once been valid complaints, they aren't any longer. With the introduction of virtual private server technology, you can have a cloud network that is just as secure as a physical dedicated server. With just as much functionality, speed, and security, cloud hosts offer options that are just as scalable as traditional options with lower prices and less hassle.

With software that makes for running multiple processes at the same time as efficient as possible, and with the same ability for advanced customization that you'll find with a traditional dedicated server, it is easy to see why many are switching to cloud hosting. Offering more ease of use at a much lower cost than the dedicated server, it is easy to understand the appeal of the cloud.

Original article by Neil Young. If you are searching for cloud hosting, try Virtual Internet.Virtual Internet offer a variety of UK VMWare hosting options.