Digital Unlocked India : Learns Online Marketing from Google

Digitally Unlocked India - Efficient Marketplace for Every Indian

Digitization is a common phenomena world wide, it has both a positive as well as a bit of negative impact on local & global markets but the good thing is that it offer lot of convenience which we cannot dream of without integrating modern Digital Platforms. Getting India Digitally Unlocked is an initiative to help to boom Indian Economy without actually stumbling against the hurdles that most modern Developed Nations have encountered in the past. The exact term or keyphrase is actually developed & being used by Google officially now as they've a solid business plan based on real data that has been directly collected by Google from Indian Markets over last few years. While for Google they are developing their market, imparting skills to help them convert into qualified customers eager to convert, for Indian Government its another opportunity to implement its Innovative Digital India program more efficiently at grass root level by integrating every Small & Medium business into it.

In modern age anything & everything is part of a business, most things actually take place because they have a apparent #value element in forefront & an invisible #profit element surrounding it. Even digitization is providing these two core element to create an illusion of 21st Century, which can help a country #India, if they are implemented with caution or they can help its business gather more #Money & #Business with a bit of compromise on what was important & what is important.

Today Indian Government is very curious to digitize India with #DigitalIndia #AADHAR its multiple Digital India Programmes, help every Indian to use Digital Platform in any form either for communication, social activities, banking or even interacting with the government departments & the politicians. Present government has actually helped Indian Politicians to learn what they were not supposed to learn in their lifetime.

Success of Digital India initiative will help India to overcome a number of hurdles efficiently without using any effort or wasting any resources. Just like Indian banknote Demonetization,  which may have created huge problems for some but have also helped to directly attack the blackhat parallel system without the active support of the system which could be blamed to have corrupt elements in it.

Indians have already realized and experienced the benefits of unlocking digitally. Last General Elections have had actually taught many politicians & after Demonetisation, problems faced by small & medium businesses (SME) and Entrepreneurs in transacting without currency digitally, when they have had the customers & products/services but didn't knew how to process the transaction.

Getting India Digitized is not only a mission for India but also an opportunity for a number of Digital Marketing Agencies & companies that form the backbone of internet marketing & searches like Google.

Grow Your Local Business with Digital Skills to Any Level

Google India is working on a Digital Unlocked (#DigitalUnlocked) program in India with the help of FICCI (Federation of Indian Chambers of Commerce & Industry) called Digital Unlocked with Google to impart necessary training to Small & Medium businesses in India, to improve their digital skills & acquire new online marketing skills to reach their target market, expand their market & get more sales.

One can register for their One Day Offline Training Session at any of the places where it is currently available (Bhopal, Indore, Jalandhar & Delhi) to attend one day training offered by FICCI and get free of cost downloadable Certification from Google India & Indian School of Business, Hyderabad.

In case you are not able to attend the offline training physically, you can also learn some digital skills on your mobile in Hindi or English after downloading "Google Primer App" in your Smartphone.

You can learn more & find more information & answers to frequently asked questions at the site that is dedicated for this program (i.e. Digital Unlocked with Google).

Globally Endorsed & Adopted : 9 Principles Of Innovation

9 Innovative Principles Globally Endorsed & Adopted

Innovation is not an end in itself. It is about finding better ways to create impact for people and the planet, to strengthen resilience and more inclusive societies. It is about using the most up to date and best-fit models to get the best development result possible.

UNDP’s innovation framework calls for #innovative approaches to development which employ a range of new #methodologies, technologies and media to support national governments tackle complex challenges, improve service delivery and engage citizens.

1. Design with the User

• Develop context appropriate solutions informed by user needs.
• Include all user groups in planning, development, implementation & assessment.
• Develop projects in an incremental and iterative manner.
• Design solutions that learn from and enhance existing workflows and plan for organizational adaptation.
• Ensure solutions are sensitive to and useful for, the most marginalized population: women, children, those with disabilities and those affected by conflict and disaster.
  

2. Understand the Existing Ecosystem

• Participate in networks and communities of like-minded practitioners.
• Align to existing technological, legal and regulatory policies.

3. Design for Scale

• Design for scale from the start and assess & mitigate dependencies that might limit ability to scale.
• Employ a “systems” approach to design, considering implications of design beyond an immediate project.
• Be replicated and customizable in other countries and contexts.
• Demonstrate impact before scaling a solution.
• Analyze all technology choices through the lens of national and regional scale.
• Factor in partnerships from the beginning and start early negotiations.

4. Build for Sustainability

• Plan for sustainability from the start, including planning for long-term financial health i.e., assessing total cost of ownership.
• Utilize and invest in local communities and developers by default and help catalyze their growth.
• Engage with local governments to ensure integration into national strategy and identify high-level government advocates.

5. Be Data Driven

• Design projects so that impact can be measured at discrete milestones with a focus on outcomes rather than outputs.
• Evaluate innovative solutions and areas where there are gaps in data and evidence.
• Use real-time information to monitor and inform management decisions at all levels.
• When possible, leverage data as a by-product of user actions and transactions for assessments.

6. Use Open Source

• Adopt and expand existing open standards.
• Open data and functionalities and expose them in documented APIs (Application Programming Interfaces) where use by a larger community is possible.
• Invest in software as a public good.
• Develop software to be open source by default with the code made available in public repositories and supported through developer communities.

7. Reuse and Improve

• Use, modify and extend existing tools, platforms and frameworks when possible.
• Develop in modular ways favouring approaches that are inter-operable over those that are monolithic by design.

8. Do no harm

• Assess and mitigate risks to the security of users and their data.
• Consider the context and needs for privacy of personally identifiable information when designing solutions and mitigate accordingly.
• Ensure equity and fairness in co-creation and protect the best interests of the end end-users.

9. Be Collaborative

• Engage diverse expertise across disciplines and industries at all stages.
• Work across sectors silos to create coordinated and more holistic approaches.
• Document work, results, processes and best practices and share them widely.
• Publish materials under a Creative Commons License by default, with strong rationale if another licensing approach is taken.

These 9 innovation principles have been endorsed or adopted by the following global partners:

• UNDP
• UNICEF
• USAID
• Gates Foundation
• UN Global Pulse
• WFP
• WHO
• HRP
• OCHA
• SIDA
• IKEA Foundation,
• UN Foundation and
• UNHCR

You can learn more at http://undp.org/innovation, Digital India can apply these innovative ideas for a successful Digitally Unlocked India, after all innovations have no meaning if they are not practically useful.